Principles of Persuasion for Dentistry
Event Date September 7, 2018
CE Credits: 14
Event Details
Synopsis
Description of Speaker
Educational Objectives
Disclosure
Cancellation Policy
Synopsis
Dr. Robert Cialdini’s work, translated and applied to dentistry by Dr. Christopher Phelps DMD, CMCT combines science and practical experience into actionable steps, proven to ethically influence patient compliance by up to 200%. This two-day interactive program is tailored for dentists and their teams, their unique issues and challenges with patients, potential patients and team members.
Description of Speaker
Dr. Christopher Phelps is a general dentist, amazon best selling author and entrepreneur with an active private practice in Charlotte NC. In his first 7 years of practice he grew the revenue of his practices by a factor of 10X going from 1 practice location to 4 locations. After selling two of those offices for profit, Dr. Phelps focused on maximizing the capacity of his remaining 2 practices and had 2 consecutive years of $1,000,000 revenue growth at each of the two practices, effectively collecting with 2 offices what he had collected when he owned 4 offices. A major part of this success was the Call Tracker ROI and Golden Goose Scheduling programs he developed out of his own marketing needs and issues. With it, he was able to increase his new patient numbers from 60/month to averaging over 300/month; all the while decreasing his marketing expenses by 74%. In addition, Dr. Phelps is a Cialdini Method Certified Trainer (CMCT) and an expert in how to use the science of influence and persuasion to solve the problems in the dental practice.
Educational Objectives
The Six Universal Principles of Persuasion that have been scientifically proven to make you most effective and your practice most successful.
- Reciprocity
- Commitment & Consistency
- Social Proof
- Liking
- Authority
- Scarcity
Disclosure
Dr Phelps is a faculty for DSN. The speaker declares that neither he nor any member of his family have a financial arrangement or affiliation with any corporate organization offering financial support or grant monies for this continuing education program. Although commercially available products are discussed, no financial arrangements exist between the manufacturers and the speaker.
Cancellation Policy
In the case of cancellation by registrant, refunds will be made if received in writing NO LATER than two weeks (14 days) prior to start of course date. A $100 processing fee is charged on refunds. DSN reserves the right to change speakers, equipment/materials used or course dates without notice due to unforeseen circumstances. In the rare event that attendance is insufficient, participants will be notified of cancellation or reschedule two weeks prior to course date and a full refund will be given. In such circumstance, organizers will not be held liable for any expenses already incurred by any participant.