Join Addison Killeen, Ryan Gross, and Ben Kacos discuss tactics for recession-proofing dental practices by leveraging strategic marketing, optimizing practice operations, and enhancing patient retention during economic downturns.

• Understand the impact of economic downturns on dental practices and identify key strategies to sustain growth.
• Learn how to optimize Google Ads spend and analyze marketing ROI for patient acquisition.
• Develop strategies for maintaining patient volume through effective appointment scheduling and phone management.
• Explore the importance of expanding in-house services and maintaining patient treatment acceptance.
• Implement practical techniques for enhancing patient communication and maximizing the use of insurance benefits.

The speaker declares that neither he nor any member of his family has a financial arrangement or affiliation with any corporate offering financial support of grant monies for this CE program. Although commercially available products may be discussed, no financial arrangements exist between those companies and the speaker.